Home is where the heart is. We see it on every Pinterest board for home décor and hanging on top of every living room couch. But what does it really mean when it comes to business? In my family, we had rules. Rules for the home. Rules for the adults. Rules for the children. MyContinue reading “Home is Where the Heart Is: Modeling Your Corporate Culture After a Home”
Author Archives: rosyhern
Language: What Marketers Can Learn from Vacation
As the world is opening back up, people all over the world are craving a vacation. In the grand scheme of things, I am sure we would all rather lose out on a few vacations for a year than risk the quality of everyone’s health and the potential loss of life. With that said, asContinue reading “Language: What Marketers Can Learn from Vacation”
Buyer Persona: Prelude to a Personal Conversation with your Customer
As humans, it is natural to want to categorize everything into concise groupings that make sense in our brains. It is natural to do so because it lessens the energy and time the brain has to use to figure out what is happening, what is most likely to happen next or how to appropriately respond.Continue reading “Buyer Persona: Prelude to a Personal Conversation with your Customer”
The New Generation of Shoppers: Trading their Disposable Income for Authenticity
The date range for Millennials vary depending on the source, though most will agree that these are individuals born between the early 1980s and the turn of the century. Millennials were born into a time where technology was being developed at an amazingly fast rate and becoming widely available. Generation Z is usually understood toContinue reading “The New Generation of Shoppers: Trading their Disposable Income for Authenticity”
National Made in the USA Day: Marketing Beyond Sea to Shining Sea
We all hear them, read them and see them. They mean so much. “Made in” taglines. All of these taglines mean very different things. There is a connotation between Germany and healthcare, medications, automobiles and technology as a whole. When I read Made in Germany, I think of an impeccably made luxury sports car andContinue reading “National Made in the USA Day: Marketing Beyond Sea to Shining Sea”
My Dog Understands Marketing: Understanding to Harmoniously Walk Through the User Experience—or Through A Nature Trail
I have a genius, gorgeous, three year old toy poodle named Feather. In training my dog, I have to be aware of his reactions to everyday occurrences. I regulate his energy so that he is not stressed and continues to live a healthy, well-balanced life. I have to strike that balance between his natural reactionContinue reading “My Dog Understands Marketing: Understanding to Harmoniously Walk Through the User Experience—or Through A Nature Trail”
Leadership is Letting Go: Equipping Your Business for Long-term Success & Succession
Those that I have discussed my business with often respond with “Wow, it must be great to be your own boss.” Though that is an upside of running your own business, do not be fooled by the glitz and glamour; there is a TON of responsibility both personally and, of course, legally. To address theContinue reading “Leadership is Letting Go: Equipping Your Business for Long-term Success & Succession”
“Now More Than Ever”: The Cheap Line that Could Cost You
Are you tired of hearing now more than ever in a soft, comforting voice in every ad and commercial lately? Zoom calls, professional tops paired with pajama bottoms and now more than ever seem to just be part of our daily lives at this point. I know. I know. It seems like a weird thingContinue reading ““Now More Than Ever”: The Cheap Line that Could Cost You”
Tailoring Your Goods for Clients: The seams of your organization can make you stand out from your competition
I was recently suit shopping and, let me tell you— I feel like a suit connoisseur. I have a suit jacket that I have owned and worn for six years and it seems like it is on its way out of my wardrobe. Thus, I began an interesting journey of searching for a replacement. IContinue reading “Tailoring Your Goods for Clients: The seams of your organization can make you stand out from your competition”
Heritage Writing Co. 