Not all companies can be that company with a snappy post or clever tagline. If your company makes the reusable straws packaged in recycled, recyclable cardboard and metal cleansing brush to accompany it, yeah you can really drive home the message of reducing waste. If your company is the company that receives products to beContinue reading “Knowing Your Audience”
Tag Archives: branding
Brand Recognition
I have always had a passion for branding. Growing up, my family always went on road trips across the great state of Texas. We used to vlog our adventures before vlogging was cool. We would sing in the car the entire way to Corpus Christi or Dallas or South Padre Island. We would vlog ourContinue reading “Brand Recognition”
The Effects of Inflation
I am coming to you with breaking news. It seems like it’s on the tip of everyone’s tongue. INFLATION. Gasp! Now fear not, inflation is a very normal part of the economic cycle. In economics, we have what is known as a basket of goods and services. This fictional basket of goods reflects the fixedContinue reading “The Effects of Inflation”
Red, White, and Blue
Happy July 4th! It is Independence Day in the good ol’ U. S. of A! I hope you are having a great July 4th and were able to celebrate over the weekend! As I wrote in my blog, Labor Day: How Marketing Misses the Mark, “this federal holiday is not about a sale or aContinue reading “Red, White, and Blue”
Symbolism
It’s American Eagle Day! This observance was declared by former President Bill Clinton in 1995. Whether it is on stamps, seals, or coins, the American eagle is a symbol of pride and patriotism! Bald eagles were actually brought back from extinction in the mid-1990s. Can you imagine not seeing the bald eagle perched on treesContinue reading “Symbolism”
Memorial Day
Today is Memorial Day. We honor the brave men and women who have sacrificed their lives while serving in the United States Armed Forces. And yet, the next big sale that you don’t want to miss is everywhere. It seems that every meaningful holiday and observance is hijacked by businesses who would rather make aContinue reading “Memorial Day”
Shoot for the Stars
May 5th is National Astronauts Day! As someone who barely made the cut to be considered a millennial, I feel like my generation wanted to grow up and be astronauts. We grew up with Pluto being recognized as a planet. As a proud native of the Space City, I have visited NASA Space Center HoustonContinue reading “Shoot for the Stars”
Step Into Your Role as Delegate
Today, Monday, April 25, 2022 is International Delegate Day. On the agenda for this day, we have a bit of history, definitions, how to be a delegate, and closing remarks by yours truly. A Look Back This day marks the anniversary of the first day of a two-month conference that birthed the United Nations. AccordingContinue reading “Step Into Your Role as Delegate”
National Pet Day
As any pet parent will tell you, having a fur baby will enrich your life with joy and will even reduce stress. Let me tell you, I am that customer that will happily pay for the highest quality of raw food and chews, highest quality harness, and all around any product or service that wouldContinue reading “National Pet Day”
Brand Personality of Cars
The Power of Logos When you think of luxury cars, what do you think of? Do you think of the black and yellow bull, a capital B in between a pair of wings, the Spirit of Ecstasy, or a black horse from Stuttgart surrounded by Germany’s colors? There is a reason that every Rolls RoyceContinue reading “Brand Personality of Cars”
Heritage Writing Co. 