Knowing Your Audience

Not all companies can be that company with a snappy post or clever tagline. If your company makes the reusable straws packaged in recycled, recyclable cardboard and metal cleansing brush to accompany it, yeah you can really drive home the message of reducing waste. If your company is the company that receives products to beContinue reading “Knowing Your Audience”

The Effects of Inflation

I am coming to you with breaking news. It seems like it’s on the tip of everyone’s tongue.  INFLATION. Gasp! Now fear not, inflation is a very normal part of the economic cycle.  In economics, we have what is known as a basket of goods and services. This fictional basket of goods reflects the fixedContinue reading “The Effects of Inflation”

Memorial Day

Today is Memorial Day. We honor the brave men and women who have sacrificed their lives while serving in the United States Armed Forces.  And yet, the next big sale that you don’t want to miss is everywhere. It seems that every meaningful holiday and observance is hijacked by businesses who would rather make aContinue reading “Memorial Day”

Shoot for the Stars

May 5th is National Astronauts Day! As someone who barely made the cut to be considered a millennial, I feel like my generation wanted to grow up and be astronauts. We grew up with Pluto being recognized as a planet. As a proud native of the Space City, I have visited NASA Space Center HoustonContinue reading “Shoot for the Stars”

Step Into Your Role as Delegate

Today, Monday, April 25, 2022 is International Delegate Day. On the agenda for this day, we have a bit of history, definitions, how to be a delegate, and closing remarks by yours truly.  A Look Back This day marks the anniversary of the first day of a two-month conference that birthed the United Nations. AccordingContinue reading “Step Into Your Role as Delegate”

Brand Personality of Cars

The Power of Logos When you think of luxury cars, what do you think of? Do you think of the black and yellow bull, a capital B in between a pair of wings, the Spirit of Ecstasy, or a black horse from Stuttgart surrounded by Germany’s colors? There is a reason that every Rolls RoyceContinue reading “Brand Personality of Cars”