Hispanic Heritage Month has officially begun! There are so many special things that make up Hispanic people. From language to tradition. From the love of family to the delicious dishes. I am in no way an expert on all the beautiful variances in race, beliefs, religions, ethnicities, and nationalities in the Hispanic culture. I canContinue reading “Hispanic Heritage Month”
Category Archives: copywriting
Marking a Moment
I have always found it fascinating how humans, myself included, will rationalize our actions to truly get what we want, regardless of if it actually makes sense. “It’s the start of the school year, I need this.” “I’m going off to college, I need that!” “I just got a promotion, I’m getting it!” “With theContinue reading “Marking a Moment”
The Lipstick Effect
The Lipstick Effect in economics has always fascinated me. The Lipstick Effect theorizes that consumers will spend on little luxuries in the midst of hard times for a pick me up. Despite economic downturn, people will be willing to part with their money for small trinkets meant to bring comfort or some sort of positiveContinue reading “The Lipstick Effect”
The Notes in Between
Fun fact: Every member of my family can sing. I’m talking several octaves and wild falsettos. Growing up, we always sang as a family, whether it was in church or on road trips across Texas or just with a karaoke machine and microphone in our home. I vividly remember, we each would take certain linesContinue reading “The Notes in Between”
Big Hat, No Cattle
We love a good simile and metaphor down here in the South. We truly have comparing down to an art here in the South. There is nothing quite like a southern saying. We will make up the most creative, lovingly harsh sayings. Let’s explore one of my favorite southern clever sayings. Here in Texas, weContinue reading “Big Hat, No Cattle”
A Nod to Culture
July 22nd is National Hammock Day! The hammock is a wonderful, relaxing contribution from my Central American culture. Hammocks originate in the indigenous cultures of North, Central, and Latin America and can be traced back about 1,000 years ago. Growing up, we specifically had twine and cord hammocks in our home, made in the motherland,Continue reading “A Nod to Culture”
All American Pet
I have drawn endless joy and inspiration from my precious toy poodle, Feather (@featherthetoypoodle) as seen in National Pet Day and My Dog Understands Marketing: Understanding to Harmoniously Walk Through the User Experience—or Through A Nature Trail. I take pride in raising my sweet curly boy to be a well-behaved, respectful, well-rounded dog that isContinue reading “All American Pet”
Red, White, and Blue
Happy July 4th! It is Independence Day in the good ol’ U. S. of A! I hope you are having a great July 4th and were able to celebrate over the weekend! As I wrote in my blog, Labor Day: How Marketing Misses the Mark, “this federal holiday is not about a sale or aContinue reading “Red, White, and Blue”
Work From Home
National Work from Home Day is coming up on June 30. Many of us feel like experts about this “new normal” of working from home. Some of us may have risen to the challenge of managing our work and our home life simultaneously, and some may be ready to go back to the office full-time.Continue reading “Work From Home”
He is A Founder
Father’s Day is coming up on June 19! There is so much I could say about my father. Anyone who knows us, knows I inherited a lot of his characteristics. He taught me how to be curious in business, in philosophy, in theology, in languages, and in life. In honor of Father’s Day, I thoughtContinue reading “He is A Founder”
Heritage Writing Co. 