Tag Archives: audience

Give the People What They Want

I wrote “Labor Day: How Marketing Misses the Mark” last year. In it, I wrote that marketers fail to read the room and hijack the federal holiday to push some sort of sale or promotion. Though marketers will take any and every chance to push a product, as they should, I’ve realized that they onlyContinue reading “Give the People What They Want”

Knowing Your Audience

Not all companies can be that company with a snappy post or clever tagline. If your company makes the reusable straws packaged in recycled, recyclable cardboard and metal cleansing brush to accompany it, yeah you can really drive home the message of reducing waste. If your company is the company that receives products to beContinue reading “Knowing Your Audience”

Stocking Up

Hurricane season just officially started on June 1 and will end on November 30. Born and raised in Houston, Texas, I have experienced a handful of tropical storms and hurricanes in my lifetime.  I have vivid memories of storm clouds rolling in, parents picking up their kids early at school to avoid flooding, and emptyContinue reading “Stocking Up”

The Power of Family

While it’s not a public holiday, International Family Day celebrates the importance of families and cultures around the world. The theme set by the United Nations General Assembly for 2022 is “Families and Urbanization” in order to raise awareness about the importance of family-friendly urban policies. I found this theme very interesting as it highlightsContinue reading “The Power of Family”

Spam is on Another Level

Scammers are on another level these days. The “hello dear”s of the world are increasingly tech savvy and ruthlessly evil. When we were growing up, our parents would always tell us not to engage with strangers on the internet or over the phone because—well, logic. Why would some obscure stranger across the world have theContinue reading “Spam is on Another Level”

Inclusionary v. Exclusionary Language

Being inclusive is on the tip of everyone’s tongue. There is immense value in having opinions and suggestions from individuals with diverse backgrounds, experiences and a wide range of areas of expertise. In recent years, I have quietly observed a common theme in spaces that are claiming to be inclusionary and a “safe space.” IContinue reading “Inclusionary v. Exclusionary Language”

Statistics & Grammar: I Don’t Use the Word “But”

I don’t use the word ‘but’ because it negates everything that was said before it.  For example,  I’m sorry you feel that way, but I didn’t mean to hurt you. First of all, that is so petty. Sincere apologies don’t sound like that and do not need caveats. Secondly, both parts of the sentence couldContinue reading “Statistics & Grammar: I Don’t Use the Word “But””

“She Understood the Assignment”

It’s the lack of attention to detail for me Recently, I heard a professional comment on the low quality of content delivered by another company. As this individual went down the lengthy list of issues that had to be addressed and resolved, my millennial brain was thinking “Oof, they did not understand the assignment.”  InContinue reading ““She Understood the Assignment””

Can’t Relate: What Matters to Your Audience?

Like many, I have been ridiculed my whole life for a number of reasons, all of which are a level of petty only children can achieve. My peers always thought it was the most bizarre thing that I have never seen an episode of that one pineapple who lives under the sea. You’ve never beenContinue reading “Can’t Relate: What Matters to Your Audience?”