Rhythm isn’t limited to a fun children’s book full of sight words that rhyme. Clever marketers use rhythm for the very same reasons that children’s books often rhyme: it is easier to remember and is enjoyable to read as music and tone are wondrous joys to experience. Take the rispetto poem I wrote about holiday marketing for example.
Poetry and rhythm may seem a bit childish to some, but it works in marketing. Why does it work? Well, a slogan or jingle for a company or for an event are easier to remember and in a very natural way, are a joy to slide off the tongue. The rhythmic nature of a marketing message will be heard, shared and repeated. I feel like we see a spike in the use of subtle poetic devices during the holiday season. A good short poem in an Instagram post, email marketing, or on your website that gives the vibe of cozy, hot-chocolate-sipping family memories and how your product or service can add to the wholesome experience is a nice little device you can employ in your copywriting.
Contact Heritage Writing Co. for copywriting that delivers your marketing message in surprisingly pleasant ways, whatever the season.
Happy Holidays!
Heritage Writing Co. 
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