Market Positioning: Coffee’s Place in Your Daily Life

Anyone Can Be A Coffee Person, It Just Takes the Right Cup Whether it’s in Italy, El Salvador, or the USA, the world loves their coffee. If you ask a coffee lover how they take their morning cup of coffee, they’ll respond with pride. Certain flavors or additives seemingly have a cult following. You knowContinue reading “Market Positioning: Coffee’s Place in Your Daily Life”

Signature: A Happy Accident or a Stylistic Choice?

In my freshman year of university, my professor saw my signature on what was probably some advising document about my schedule and commented on how “that is a signature of someone who will be in charge.” To the dismay of nearby students that snickered after hearing that comment, I received a lot of attention forContinue reading “Signature: A Happy Accident or a Stylistic Choice?”

Tailoring Your Goods for Clients: The seams of your organization can make you stand out from your competition

 I was recently suit shopping and, let me tell you— I feel like a suit connoisseur. I have a suit jacket that I have owned and worn for six years and it seems like it is on its way out of my wardrobe. Thus, I began an interesting journey of searching for a replacement.  IContinue reading “Tailoring Your Goods for Clients: The seams of your organization can make you stand out from your competition”