You wouldn’t dial a phone number without having something to say, so why enter any social media platform without focusing on your message? I am a big proponent of not entering a platform or marketing tool until you have a full strategic plan with key, quantitative objectives in hand. I have seen social media profilesContinue reading “Call To Action”
Category Archives: copywriting
Holiday Marketing
Rhythm isn’t limited to a fun children’s book full of sight words that rhyme. Clever marketers use rhythm for the very same reasons that children’s books often rhyme: it is easier to remember and is enjoyable to read as music and tone are wondrous joys to experience. Take the rispetto poem I wrote about holiday marketingContinue reading “Holiday Marketing”
Cookie Cutter Marketing
The holidays are upon us and it’s time for cookies shaped and decorated like a menorah, a Christmas tree and a gingerbread man. So go ahead, break out the cookie cutters and start getting into the holiday vibes by baking. But make sure to keep the cookie cutters to baking not marketing. Let me elaborate.Continue reading “Cookie Cutter Marketing”
Statistics & Grammar: I Don’t Use the Word “But”
I don’t use the word ‘but’ because it negates everything that was said before it. For example, I’m sorry you feel that way, but I didn’t mean to hurt you. First of all, that is so petty. Sincere apologies don’t sound like that and do not need caveats. Secondly, both parts of the sentence couldContinue reading “Statistics & Grammar: I Don’t Use the Word “But””
The Use of the Color “Black” in Literature
I remember when the use of the color black in literature first jumped out at me in my early reading years. You know what I am talking about. The black raven screeched in the distance. He felt consumed by this great big black ball of anger. She waved her flashlight frantically from left to rightContinue reading “The Use of the Color “Black” in Literature”
Heritage Writing Co. 