Branding and Loyalty Potato chip fans are on par with football fans and fans of regional burger chains when it comes to the unencumbered fervor with which they follow their favorite brand. We’ve talked about what your coffee says about you in Market Positioning: Coffee’s Place in your Daily Life. So what does your potatoContinue reading “National Potato Chip Day”
Tag Archives: branding
The Dangers of Associations
We’ve been through this before. When things happen IRL, people will have strong reactions, naturally, and their support of one group and disdain for another will often be misplaced. We all know what is happening in the world right now and, unfortunately, we are not new to this. A lot of people are “boycotting RussianContinue reading “The Dangers of Associations”
Logomania: Branding in Fashion
Do you remember the days where logomania wasn’t popular? Well, as you may recall logomania existed in the loud, bright American fashion in the 1980’s. This color blocking, fluffy hair era was followed by the subdued, neutral earth tones of the 90’s. At the turn of the century, logomania exploded across bags, velour tracksuits, andContinue reading “Logomania: Branding in Fashion”
The Lifestyle Creep: From Sustenance to Sumptuousness
With an increase in income, people tend to upgrade. Their car, their house, their clothing, their food, even. Home Sweet Home Something as basic as your principal residence says so much more about you than just the absolute need for safe shelter. We know that for decades and with the rise of suburbs, families willContinue reading “The Lifestyle Creep: From Sustenance to Sumptuousness”
Vision Board
Seeing as how the buzz of new beginnings lingers in the January air, I’d like to ask you a question. Have you made a vision board? I don’t make a vision board every year, but I can see the value in it. You are visually reminded by handpicked images of each category of your lifeContinue reading “Vision Board”
New Year, New Me
As the year comes to a close, individuals and businesses alike are entering a reflective state, taking inventory of their successes and growth, of the joys and challenges experienced in 2021. As I have shared with you before, in our previous blog posts (such as When Overconsumption Overpowers Gratitude and Conglomerates & Discounts,) I amContinue reading “New Year, New Me”
When Overconsumption Overpowers Gratitude
A Culture of Overconsumption I have never been one to participate in the in person chaos of post-Thanksgiving sales. I am grateful to parents for never subjecting us to that experience for many reasons. Firstly, the complete disregard for safety and, yes, even for human life, is horrifyingly unnecessary. Secondly, no sale or alleged discountContinue reading “When Overconsumption Overpowers Gratitude”
Conglomerates & Discounts
‘Tis the season to shop, apparently. We cannot deny that Americans will spend hundreds, if not thousands, on their holiday, end-of-year shopping and some families may even go into debt to do so. Large parent companies and key players in luxury conglomerates have outlets all over the world. Whether in New York or in England,Continue reading “Conglomerates & Discounts”
The Marketing Behind the Watch Face
I was recently asked why anyone would still buy a watch when phones exist. Lucky for you, I have a wealth of knowledge of the watch industry as a lover of exceptional timepieces. I’ll spare you the reference numbers and intricate complications and focus on the marketing behind what some people may consider outdated items. Continue reading “The Marketing Behind the Watch Face”
Crocs Resurgence: What We Can Learn from an Impressive Comeback
An Impressive Comeback This Saturday is National Croc Day. No, we are not celebrating the amazing animals that are nearly perfect predators; we are talking about the controversial shoe brand. Whether you bought your first pair of Crocs decades ago or this year, there are a few things we can learn from the brand thatContinue reading “Crocs Resurgence: What We Can Learn from an Impressive Comeback”
Heritage Writing Co. 