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Inclusionary v. Exclusionary Language

Being inclusive is on the tip of everyone’s tongue. There is immense value in having opinions and suggestions from individuals with diverse backgrounds, experiences and a wide range of areas of expertise. In recent years, I have quietly observed a common theme in spaces that are claiming to be inclusionary and a “safe space.” IContinue reading “Inclusionary v. Exclusionary Language”

Complementary Goods

Complementary goods. We all know what they are in some way or another. Think of great pairs like cereal and milk. If you buy cereal, you’re probably going to buy milk to go with it. Complementary goods are products that tend to be sold together because each product adds value to the other. Generally, theseContinue reading “Complementary Goods”

Logomania: Branding in Fashion

Do you remember the days where logomania wasn’t popular? Well, as you may recall logomania existed in the loud, bright American fashion in the 1980’s. This color blocking, fluffy hair era was followed by the subdued, neutral earth tones of the 90’s. At the turn of the century, logomania exploded across bags, velour tracksuits, andContinue reading “Logomania: Branding in Fashion”

The Lifestyle Creep: From Sustenance to Sumptuousness

With an increase in income, people tend to upgrade. Their car, their house, their clothing, their food, even. Home Sweet Home Something as basic as your principal residence says so much more about you than just the absolute need for safe shelter. We know that for decades and with the rise of suburbs, families willContinue reading “The Lifestyle Creep: From Sustenance to Sumptuousness”

Experience Goods v. Search Goods

With the rise of social media over the past decade or so, the lines set by supply and demand and basic economics have shifted and become blurred. Let’s take a look at experience goods versus search goods. Experience Goods Experience goods are products and services that you have to experience before the true value ofContinue reading “Experience Goods v. Search Goods”

Vision Board

Seeing as how the buzz of new beginnings lingers in the January air, I’d like to ask you a question. Have you made a vision board? I don’t make a vision board every year, but I can see the value in it. You are visually reminded by handpicked images of each category of your lifeContinue reading “Vision Board”

A Look Back at 2021

Happy New Year! Since this is the first blog post of 2022, let’s take a look at five of my top blog posts and explore why they are still relevant, what I have learned since writing them last year, and a bit behind the scenes. Click the titles to read the blog posts! Holiday Marketing ItContinue reading “A Look Back at 2021”

New Year, New Me

As the year comes to a close, individuals and businesses alike are entering a reflective state, taking inventory of their successes and growth, of the joys and challenges experienced in 2021. As I have shared with you before, in our previous blog posts (such as When Overconsumption Overpowers Gratitude and Conglomerates & Discounts,) I amContinue reading “New Year, New Me”

You Have to Have a Theme

The Theme of It All We had a cold front here in Houston, Texas, so I might as well write this blog post before it’s 80 degrees again and I can’t sensibly wear this wool sweater anymore. Theming. The term theming exists as a component in other marketing strategies and means something different, but forContinue reading “You Have to Have a Theme”