Anyone Can Be A Coffee Person, It Just Takes the Right Cup Whether it’s in Italy, El Salvador, or the USA, the world loves their coffee. If you ask a coffee lover how they take their morning cup of coffee, they’ll respond with pride. Certain flavors or additives seemingly have a cult following. You knowContinue reading “Market Positioning: Coffee’s Place in Your Daily Life”
Author Archives: rosyhern
Are You in the Wrong Room? Part 1: Twitter
What Did you Just Step Into? Have you ever accidentally walked into the wrong room? In my undergrad years, I would randomly end up in the wrong room. I attended a small, private university in which my classrooms consisted of anywhere from 3 students to 20 students. So, as far as campuses go, it wasContinue reading “Are You in the Wrong Room? Part 1: Twitter”
Can’t Relate: What Matters to Your Audience?
Like many, I have been ridiculed my whole life for a number of reasons, all of which are a level of petty only children can achieve. My peers always thought it was the most bizarre thing that I have never seen an episode of that one pineapple who lives under the sea. You’ve never beenContinue reading “Can’t Relate: What Matters to Your Audience?”
Signature: A Happy Accident or a Stylistic Choice?
In my freshman year of university, my professor saw my signature on what was probably some advising document about my schedule and commented on how “that is a signature of someone who will be in charge.” To the dismay of nearby students that snickered after hearing that comment, I received a lot of attention forContinue reading “Signature: A Happy Accident or a Stylistic Choice?”
Language: The Complicated Song of Accents & Intonations
I consider myself a wonderful communicator. I have worked over the years to always speak purposefully and concisely. In high school, my professors would poke fun that I said the word “like” too often out of nervousness and habit; because of that, I made a point to strengthen my communication and presentation skills. Those skillsContinue reading “Language: The Complicated Song of Accents & Intonations”
Labor Day: How Marketing Misses the Mark
It seems like every holiday these days is about shopping for the latest and greatest. Seriously, I typed in “labor day 2021” into a search engine a few days ago in hopes of reading up on the history of the American holiday and if there was any particular theme for this year. I wish IContinue reading “Labor Day: How Marketing Misses the Mark”
Customer Loyalty: How Does a Customer Turn into YOUR Customer?
What is customer loyalty? What does customer loyalty mean to you? What does it look like? Is it that one follower that double taps all of your Instagram posts and responds to your Instagram stories with the fire emoji? Did you gauge customer loyalty by the length of the line of people to your storeContinue reading “Customer Loyalty: How Does a Customer Turn into YOUR Customer?”
The Hawaiian Shirt: Supporting or Undermining Your Brand?
Today is National Hawaiian Shirt Day so whip out your tropical button down! You know the one; it has a large tropical print with pops of bright colors. How did Hawaii claim the tropical button down? Though the origins of the iconic shirt go back over one hundred years, many cities around the world couldContinue reading “The Hawaiian Shirt: Supporting or Undermining Your Brand?”
National Blame Someone Else Day
Today is National Blame Someone Else Day! This day is celebrated on the first Friday the 13th of the year. Deeply rooted in superstition, Friday the 13th is a day some people will avoid leaving the house, driving or doing uncommon tasks during the day. Hopefully you did not miss your alarm clock or forgetContinue reading “National Blame Someone Else Day”
National Fresh Breath Day: What is the Hypothetical Breath of your Company?
It is National Fresh Breath Day in the United States today. So yes, expect to see your favorite organic, vegan toothpaste talk about the need for fresh breath and the underlying health conditions you can prevent by brushing twice a day. You should also expect some sort of email or text from your local dentist’sContinue reading “National Fresh Breath Day: What is the Hypothetical Breath of your Company?”
Heritage Writing Co. 