Branding and Loyalty Potato chip fans are on par with football fans and fans of regional burger chains when it comes to the unencumbered fervor with which they follow their favorite brand. We’ve talked about what your coffee says about you in Market Positioning: Coffee’s Place in your Daily Life. So what does your potatoContinue reading “National Potato Chip Day”
Tag Archives: copywriting
The Dangers of Associations
We’ve been through this before. When things happen IRL, people will have strong reactions, naturally, and their support of one group and disdain for another will often be misplaced. We all know what is happening in the world right now and, unfortunately, we are not new to this. A lot of people are “boycotting RussianContinue reading “The Dangers of Associations”
Spam is on Another Level
Scammers are on another level these days. The “hello dear”s of the world are increasingly tech savvy and ruthlessly evil. When we were growing up, our parents would always tell us not to engage with strangers on the internet or over the phone because—well, logic. Why would some obscure stranger across the world have theContinue reading “Spam is on Another Level”
Inclusionary v. Exclusionary Language
Being inclusive is on the tip of everyone’s tongue. There is immense value in having opinions and suggestions from individuals with diverse backgrounds, experiences and a wide range of areas of expertise. In recent years, I have quietly observed a common theme in spaces that are claiming to be inclusionary and a “safe space.” IContinue reading “Inclusionary v. Exclusionary Language”
Complementary Goods
Complementary goods. We all know what they are in some way or another. Think of great pairs like cereal and milk. If you buy cereal, you’re probably going to buy milk to go with it. Complementary goods are products that tend to be sold together because each product adds value to the other. Generally, theseContinue reading “Complementary Goods”
Vision Board
Seeing as how the buzz of new beginnings lingers in the January air, I’d like to ask you a question. Have you made a vision board? I don’t make a vision board every year, but I can see the value in it. You are visually reminded by handpicked images of each category of your lifeContinue reading “Vision Board”
Be the Person You Want to Be
I recently saw a commercial that said “be the person you want to be.” My eyes could not have rolled back further in my skull. “Be the person you want to be” marketing, the older sister of the overtly reckless “treat yourself” marketing. It’s truly genius. This message spoke to the hope that the newContinue reading “Be the Person You Want to Be”
A Look Back at 2021
Happy New Year! Since this is the first blog post of 2022, let’s take a look at five of my top blog posts and explore why they are still relevant, what I have learned since writing them last year, and a bit behind the scenes. Click the titles to read the blog posts! Holiday Marketing ItContinue reading “A Look Back at 2021”
New Year, New Me
As the year comes to a close, individuals and businesses alike are entering a reflective state, taking inventory of their successes and growth, of the joys and challenges experienced in 2021. As I have shared with you before, in our previous blog posts (such as When Overconsumption Overpowers Gratitude and Conglomerates & Discounts,) I amContinue reading “New Year, New Me”
You Have to Have a Theme
The Theme of It All We had a cold front here in Houston, Texas, so I might as well write this blog post before it’s 80 degrees again and I can’t sensibly wear this wool sweater anymore. Theming. The term theming exists as a component in other marketing strategies and means something different, but forContinue reading “You Have to Have a Theme”
Heritage Writing Co. 