World Art Day was celebrated on April 15th, the day of Leonardo da Vinci’s birth. Art is about fun, talent, and innovation. The word “art” derives from the Latin word ars or artem that means skills, craft or technique. The word “art” is also related to the Greek word artizein which means to prepare, whichContinue reading “The Art of Marketing”
Tag Archives: culture
National Pet Day
As any pet parent will tell you, having a fur baby will enrich your life with joy and will even reduce stress. Let me tell you, I am that customer that will happily pay for the highest quality of raw food and chews, highest quality harness, and all around any product or service that wouldContinue reading “National Pet Day”
National Walking Day
This Wednesday is National Walking Day, a day to celebrate and engage in an easy and enjoyable way to be healthier. Studies have shown that walking can improve your health and help prevent conditions such as type heart disease and type II diabetes. I can’t help but think of the return to nature vibe ofContinue reading “National Walking Day”
Brand Personality of Cars
The Power of Logos When you think of luxury cars, what do you think of? Do you think of the black and yellow bull, a capital B in between a pair of wings, the Spirit of Ecstasy, or a black horse from Stuttgart surrounded by Germany’s colors? There is a reason that every Rolls RoyceContinue reading “Brand Personality of Cars”
Family Ties
Ahhhh. Take a deep breath and inhale the renewed life of spring. Sorry people with allergies; this won’t be a fun time for you. It is officially spring and today is World Poetry Day. Today is also my dear sister’s birthday. So yes, I could write about the power of siblings and family ties inContinue reading “Family Ties”
The Dangers of Associations
We’ve been through this before. When things happen IRL, people will have strong reactions, naturally, and their support of one group and disdain for another will often be misplaced. We all know what is happening in the world right now and, unfortunately, we are not new to this. A lot of people are “boycotting RussianContinue reading “The Dangers of Associations”
Inclusionary v. Exclusionary Language
Being inclusive is on the tip of everyone’s tongue. There is immense value in having opinions and suggestions from individuals with diverse backgrounds, experiences and a wide range of areas of expertise. In recent years, I have quietly observed a common theme in spaces that are claiming to be inclusionary and a “safe space.” IContinue reading “Inclusionary v. Exclusionary Language”
The Lifestyle Creep: From Sustenance to Sumptuousness
With an increase in income, people tend to upgrade. Their car, their house, their clothing, their food, even. Home Sweet Home Something as basic as your principal residence says so much more about you than just the absolute need for safe shelter. We know that for decades and with the rise of suburbs, families willContinue reading “The Lifestyle Creep: From Sustenance to Sumptuousness”
Vision Board
Seeing as how the buzz of new beginnings lingers in the January air, I’d like to ask you a question. Have you made a vision board? I don’t make a vision board every year, but I can see the value in it. You are visually reminded by handpicked images of each category of your lifeContinue reading “Vision Board”
Cookie Cutter Marketing
The holidays are upon us and it’s time for cookies shaped and decorated like a menorah, a Christmas tree and a gingerbread man. So go ahead, break out the cookie cutters and start getting into the holiday vibes by baking. But make sure to keep the cookie cutters to baking not marketing. Let me elaborate.Continue reading “Cookie Cutter Marketing”
Heritage Writing Co. 