An Impressive Comeback This Saturday is National Croc Day. No, we are not celebrating the amazing animals that are nearly perfect predators; we are talking about the controversial shoe brand. Whether you bought your first pair of Crocs decades ago or this year, there are a few things we can learn from the brand thatContinue reading “Crocs Resurgence: What We Can Learn from an Impressive Comeback”
Category Archives: marketing
“She Understood the Assignment”
It’s the lack of attention to detail for me Recently, I heard a professional comment on the low quality of content delivered by another company. As this individual went down the lengthy list of issues that had to be addressed and resolved, my millennial brain was thinking “Oof, they did not understand the assignment.” InContinue reading ““She Understood the Assignment””
Market Positioning: Coffee’s Place in Your Daily Life
Anyone Can Be A Coffee Person, It Just Takes the Right Cup Whether it’s in Italy, El Salvador, or the USA, the world loves their coffee. If you ask a coffee lover how they take their morning cup of coffee, they’ll respond with pride. Certain flavors or additives seemingly have a cult following. You knowContinue reading “Market Positioning: Coffee’s Place in Your Daily Life”
Can’t Relate: What Matters to Your Audience?
Like many, I have been ridiculed my whole life for a number of reasons, all of which are a level of petty only children can achieve. My peers always thought it was the most bizarre thing that I have never seen an episode of that one pineapple who lives under the sea. You’ve never beenContinue reading “Can’t Relate: What Matters to Your Audience?”
Signature: A Happy Accident or a Stylistic Choice?
In my freshman year of university, my professor saw my signature on what was probably some advising document about my schedule and commented on how “that is a signature of someone who will be in charge.” To the dismay of nearby students that snickered after hearing that comment, I received a lot of attention forContinue reading “Signature: A Happy Accident or a Stylistic Choice?”
Language: The Complicated Song of Accents & Intonations
I consider myself a wonderful communicator. I have worked over the years to always speak purposefully and concisely. In high school, my professors would poke fun that I said the word “like” too often out of nervousness and habit; because of that, I made a point to strengthen my communication and presentation skills. Those skillsContinue reading “Language: The Complicated Song of Accents & Intonations”
Labor Day: How Marketing Misses the Mark
It seems like every holiday these days is about shopping for the latest and greatest. Seriously, I typed in “labor day 2021” into a search engine a few days ago in hopes of reading up on the history of the American holiday and if there was any particular theme for this year. I wish IContinue reading “Labor Day: How Marketing Misses the Mark”
Customer Loyalty: How Does a Customer Turn into YOUR Customer?
What is customer loyalty? What does customer loyalty mean to you? What does it look like? Is it that one follower that double taps all of your Instagram posts and responds to your Instagram stories with the fire emoji? Did you gauge customer loyalty by the length of the line of people to your storeContinue reading “Customer Loyalty: How Does a Customer Turn into YOUR Customer?”
The Hawaiian Shirt: Supporting or Undermining Your Brand?
Today is National Hawaiian Shirt Day so whip out your tropical button down! You know the one; it has a large tropical print with pops of bright colors. How did Hawaii claim the tropical button down? Though the origins of the iconic shirt go back over one hundred years, many cities around the world couldContinue reading “The Hawaiian Shirt: Supporting or Undermining Your Brand?”
National Blame Someone Else Day
Today is National Blame Someone Else Day! This day is celebrated on the first Friday the 13th of the year. Deeply rooted in superstition, Friday the 13th is a day some people will avoid leaving the house, driving or doing uncommon tasks during the day. Hopefully you did not miss your alarm clock or forgetContinue reading “National Blame Someone Else Day”
Heritage Writing Co. 