I recently saw a commercial that said “be the person you want to be.” My eyes could not have rolled back further in my skull. “Be the person you want to be” marketing, the older sister of the overtly reckless “treat yourself” marketing. It’s truly genius. This message spoke to the hope that the newContinue reading “Be the Person You Want to Be”
Tag Archives: marketing
A Look Back at 2021
Happy New Year! Since this is the first blog post of 2022, let’s take a look at five of my top blog posts and explore why they are still relevant, what I have learned since writing them last year, and a bit behind the scenes. Click the titles to read the blog posts! Holiday Marketing ItContinue reading “A Look Back at 2021”
New Year, New Me
As the year comes to a close, individuals and businesses alike are entering a reflective state, taking inventory of their successes and growth, of the joys and challenges experienced in 2021. As I have shared with you before, in our previous blog posts (such as When Overconsumption Overpowers Gratitude and Conglomerates & Discounts,) I amContinue reading “New Year, New Me”
You Have to Have a Theme
The Theme of It All We had a cold front here in Houston, Texas, so I might as well write this blog post before it’s 80 degrees again and I can’t sensibly wear this wool sweater anymore. Theming. The term theming exists as a component in other marketing strategies and means something different, but forContinue reading “You Have to Have a Theme”
Call To Action
You wouldn’t dial a phone number without having something to say, so why enter any social media platform without focusing on your message? I am a big proponent of not entering a platform or marketing tool until you have a full strategic plan with key, quantitative objectives in hand. I have seen social media profilesContinue reading “Call To Action”
Holiday Marketing
Rhythm isn’t limited to a fun children’s book full of sight words that rhyme. Clever marketers use rhythm for the very same reasons that children’s books often rhyme: it is easier to remember and is enjoyable to read as music and tone are wondrous joys to experience. Take the rispetto poem I wrote about holiday marketingContinue reading “Holiday Marketing”
Cookie Cutter Marketing
The holidays are upon us and it’s time for cookies shaped and decorated like a menorah, a Christmas tree and a gingerbread man. So go ahead, break out the cookie cutters and start getting into the holiday vibes by baking. But make sure to keep the cookie cutters to baking not marketing. Let me elaborate.Continue reading “Cookie Cutter Marketing”
When Overconsumption Overpowers Gratitude
A Culture of Overconsumption I have never been one to participate in the in person chaos of post-Thanksgiving sales. I am grateful to parents for never subjecting us to that experience for many reasons. Firstly, the complete disregard for safety and, yes, even for human life, is horrifyingly unnecessary. Secondly, no sale or alleged discountContinue reading “When Overconsumption Overpowers Gratitude”
Conglomerates & Discounts
‘Tis the season to shop, apparently. We cannot deny that Americans will spend hundreds, if not thousands, on their holiday, end-of-year shopping and some families may even go into debt to do so. Large parent companies and key players in luxury conglomerates have outlets all over the world. Whether in New York or in England,Continue reading “Conglomerates & Discounts”
Statistics & Grammar: I Don’t Use the Word “But”
I don’t use the word ‘but’ because it negates everything that was said before it. For example, I’m sorry you feel that way, but I didn’t mean to hurt you. First of all, that is so petty. Sincere apologies don’t sound like that and do not need caveats. Secondly, both parts of the sentence couldContinue reading “Statistics & Grammar: I Don’t Use the Word “But””
Heritage Writing Co. 