I was recently asked why anyone would still buy a watch when phones exist. Lucky for you, I have a wealth of knowledge of the watch industry as a lover of exceptional timepieces. I’ll spare you the reference numbers and intricate complications and focus on the marketing behind what some people may consider outdated items. Continue reading “The Marketing Behind the Watch Face”
Tag Archives: marketing
The Use of the Color “Black” in Literature
I remember when the use of the color black in literature first jumped out at me in my early reading years. You know what I am talking about. The black raven screeched in the distance. He felt consumed by this great big black ball of anger. She waved her flashlight frantically from left to rightContinue reading “The Use of the Color “Black” in Literature”
Crocs Resurgence: What We Can Learn from an Impressive Comeback
An Impressive Comeback This Saturday is National Croc Day. No, we are not celebrating the amazing animals that are nearly perfect predators; we are talking about the controversial shoe brand. Whether you bought your first pair of Crocs decades ago or this year, there are a few things we can learn from the brand thatContinue reading “Crocs Resurgence: What We Can Learn from an Impressive Comeback”
“She Understood the Assignment”
It’s the lack of attention to detail for me Recently, I heard a professional comment on the low quality of content delivered by another company. As this individual went down the lengthy list of issues that had to be addressed and resolved, my millennial brain was thinking “Oof, they did not understand the assignment.” InContinue reading ““She Understood the Assignment””
Market Positioning: Coffee’s Place in Your Daily Life
Anyone Can Be A Coffee Person, It Just Takes the Right Cup Whether it’s in Italy, El Salvador, or the USA, the world loves their coffee. If you ask a coffee lover how they take their morning cup of coffee, they’ll respond with pride. Certain flavors or additives seemingly have a cult following. You knowContinue reading “Market Positioning: Coffee’s Place in Your Daily Life”
Are You in the Wrong Room? Part 1: Twitter
What Did you Just Step Into? Have you ever accidentally walked into the wrong room? In my undergrad years, I would randomly end up in the wrong room. I attended a small, private university in which my classrooms consisted of anywhere from 3 students to 20 students. So, as far as campuses go, it wasContinue reading “Are You in the Wrong Room? Part 1: Twitter”
Can’t Relate: What Matters to Your Audience?
Like many, I have been ridiculed my whole life for a number of reasons, all of which are a level of petty only children can achieve. My peers always thought it was the most bizarre thing that I have never seen an episode of that one pineapple who lives under the sea. You’ve never beenContinue reading “Can’t Relate: What Matters to Your Audience?”
Language: The Complicated Song of Accents & Intonations
I consider myself a wonderful communicator. I have worked over the years to always speak purposefully and concisely. In high school, my professors would poke fun that I said the word “like” too often out of nervousness and habit; because of that, I made a point to strengthen my communication and presentation skills. Those skillsContinue reading “Language: The Complicated Song of Accents & Intonations”
Customer Loyalty: How Does a Customer Turn into YOUR Customer?
What is customer loyalty? What does customer loyalty mean to you? What does it look like? Is it that one follower that double taps all of your Instagram posts and responds to your Instagram stories with the fire emoji? Did you gauge customer loyalty by the length of the line of people to your storeContinue reading “Customer Loyalty: How Does a Customer Turn into YOUR Customer?”
The New Generation of Shoppers: Trading their Disposable Income for Authenticity
The date range for Millennials vary depending on the source, though most will agree that these are individuals born between the early 1980s and the turn of the century. Millennials were born into a time where technology was being developed at an amazingly fast rate and becoming widely available. Generation Z is usually understood toContinue reading “The New Generation of Shoppers: Trading their Disposable Income for Authenticity”
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