May 5th is National Astronauts Day! As someone who barely made the cut to be considered a millennial, I feel like my generation wanted to grow up and be astronauts. We grew up with Pluto being recognized as a planet. As a proud native of the Space City, I have visited NASA Space Center HoustonContinue reading “Shoot for the Stars”
Author Archives: rosyhern
Step Into Your Role as Delegate
Today, Monday, April 25, 2022 is International Delegate Day. On the agenda for this day, we have a bit of history, definitions, how to be a delegate, and closing remarks by yours truly. A Look Back This day marks the anniversary of the first day of a two-month conference that birthed the United Nations. AccordingContinue reading “Step Into Your Role as Delegate”
The Art of Marketing
World Art Day was celebrated on April 15th, the day of Leonardo da Vinci’s birth. Art is about fun, talent, and innovation. The word “art” derives from the Latin word ars or artem that means skills, craft or technique. The word “art” is also related to the Greek word artizein which means to prepare, whichContinue reading “The Art of Marketing”
National Pet Day
As any pet parent will tell you, having a fur baby will enrich your life with joy and will even reduce stress. Let me tell you, I am that customer that will happily pay for the highest quality of raw food and chews, highest quality harness, and all around any product or service that wouldContinue reading “National Pet Day”
National Walking Day
This Wednesday is National Walking Day, a day to celebrate and engage in an easy and enjoyable way to be healthier. Studies have shown that walking can improve your health and help prevent conditions such as type heart disease and type II diabetes. I can’t help but think of the return to nature vibe ofContinue reading “National Walking Day”
Brand Personality of Cars
The Power of Logos When you think of luxury cars, what do you think of? Do you think of the black and yellow bull, a capital B in between a pair of wings, the Spirit of Ecstasy, or a black horse from Stuttgart surrounded by Germany’s colors? There is a reason that every Rolls RoyceContinue reading “Brand Personality of Cars”
Family Ties
Ahhhh. Take a deep breath and inhale the renewed life of spring. Sorry people with allergies; this won’t be a fun time for you. It is officially spring and today is World Poetry Day. Today is also my dear sister’s birthday. So yes, I could write about the power of siblings and family ties inContinue reading “Family Ties”
National Potato Chip Day
Branding and Loyalty Potato chip fans are on par with football fans and fans of regional burger chains when it comes to the unencumbered fervor with which they follow their favorite brand. We’ve talked about what your coffee says about you in Market Positioning: Coffee’s Place in your Daily Life. So what does your potatoContinue reading “National Potato Chip Day”
The Dangers of Associations
We’ve been through this before. When things happen IRL, people will have strong reactions, naturally, and their support of one group and disdain for another will often be misplaced. We all know what is happening in the world right now and, unfortunately, we are not new to this. A lot of people are “boycotting RussianContinue reading “The Dangers of Associations”
Spam is on Another Level
Scammers are on another level these days. The “hello dear”s of the world are increasingly tech savvy and ruthlessly evil. When we were growing up, our parents would always tell us not to engage with strangers on the internet or over the phone because—well, logic. Why would some obscure stranger across the world have theContinue reading “Spam is on Another Level”
Heritage Writing Co. 