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Holiday Marketing

Rhythm isn’t limited to a fun children’s book full of sight words that rhyme. Clever marketers use rhythm for the very same reasons that children’s books often rhyme: it is easier to remember and is enjoyable to read as music and tone are wondrous joys to experience. Take the rispetto poem I wrote about holiday marketingContinue reading “Holiday Marketing”

Cookie Cutter Marketing

The holidays are upon us and it’s time for cookies shaped and decorated like a menorah, a Christmas tree and a gingerbread man. So go ahead, break out the cookie cutters and start getting into the holiday vibes by baking. But make sure to keep the cookie cutters to baking not marketing. Let me elaborate.Continue reading “Cookie Cutter Marketing”

When Overconsumption Overpowers Gratitude

A Culture of Overconsumption I have never been one to participate in the in person chaos of post-Thanksgiving sales. I am grateful to parents for never subjecting us to that experience for many reasons. Firstly, the complete disregard for safety and, yes, even for human life, is horrifyingly unnecessary. Secondly, no sale or alleged discountContinue reading “When Overconsumption Overpowers Gratitude”

Conglomerates & Discounts

‘Tis the season to shop, apparently. We cannot deny that Americans will spend hundreds, if not thousands, on their holiday, end-of-year shopping and some families may even go into debt to do so. Large parent companies and key players in luxury conglomerates have outlets all over the world. Whether in New York or in England,Continue reading “Conglomerates & Discounts”

Statistics & Grammar: I Don’t Use the Word “But”

I don’t use the word ‘but’ because it negates everything that was said before it. For example, I’m sorry you feel that way, but I didn’t mean to hurt you. First of all, that is so petty. Sincere apologies don’t sound like that and do not need caveats. Secondly, both parts of the sentence couldContinue reading “Statistics & Grammar: I Don’t Use the Word “But””

The Marketing Behind the Watch Face

I was recently asked why anyone would still buy a watch when phones exist. Lucky for you, I have a wealth of knowledge of the watch industry as a lover of exceptional timepieces. I’ll spare you the reference numbers and intricate complications and focus on the marketing behind what some people may consider outdated items. Continue reading “The Marketing Behind the Watch Face”

The Use of the Color “Black” in Literature

I remember when the use of the color black in literature first jumped out at me in my early reading years. You know what I am talking about. The black raven screeched in the distance. He felt consumed by this great big black ball of anger. She waved her flashlight frantically from left to rightContinue reading “The Use of the Color “Black” in Literature”

Crocs Resurgence: What We Can Learn from an Impressive Comeback

An Impressive Comeback This Saturday is National Croc Day. No, we are not celebrating the amazing animals that are nearly perfect predators; we are talking about the controversial shoe brand. Whether you bought your first pair of Crocs decades ago or this year, there are a few things we can learn from the brand thatContinue reading “Crocs Resurgence: What We Can Learn from an Impressive Comeback”

“She Understood the Assignment”

It’s the lack of attention to detail for me Recently, I heard a professional comment on the low quality of content delivered by another company. As this individual went down the lengthy list of issues that had to be addressed and resolved, my millennial brain was thinking “Oof, they did not understand the assignment.” InContinue reading ““She Understood the Assignment””