You wouldn’t dial a phone number without having something to say, so why enter any social media platform without focusing on your message? I am a big proponent of not entering a platform or marketing tool until you have a full strategic plan with key, quantitative objectives in hand. I have seen social media profilesContinue reading “Call To Action”
Tag Archives: copywriting
Holiday Marketing
Rhythm isn’t limited to a fun children’s book full of sight words that rhyme. Clever marketers use rhythm for the very same reasons that children’s books often rhyme: it is easier to remember and is enjoyable to read as music and tone are wondrous joys to experience. Take the rispetto poem I wrote about holiday marketingContinue reading “Holiday Marketing”
Cookie Cutter Marketing
The holidays are upon us and it’s time for cookies shaped and decorated like a menorah, a Christmas tree and a gingerbread man. So go ahead, break out the cookie cutters and start getting into the holiday vibes by baking. But make sure to keep the cookie cutters to baking not marketing. Let me elaborate.Continue reading “Cookie Cutter Marketing”
Statistics & Grammar: I Don’t Use the Word “But”
I don’t use the word ‘but’ because it negates everything that was said before it. For example, I’m sorry you feel that way, but I didn’t mean to hurt you. First of all, that is so petty. Sincere apologies don’t sound like that and do not need caveats. Secondly, both parts of the sentence couldContinue reading “Statistics & Grammar: I Don’t Use the Word “But””
The Use of the Color “Black” in Literature
I remember when the use of the color black in literature first jumped out at me in my early reading years. You know what I am talking about. The black raven screeched in the distance. He felt consumed by this great big black ball of anger. She waved her flashlight frantically from left to rightContinue reading “The Use of the Color “Black” in Literature”
Crocs Resurgence: What We Can Learn from an Impressive Comeback
An Impressive Comeback This Saturday is National Croc Day. No, we are not celebrating the amazing animals that are nearly perfect predators; we are talking about the controversial shoe brand. Whether you bought your first pair of Crocs decades ago or this year, there are a few things we can learn from the brand thatContinue reading “Crocs Resurgence: What We Can Learn from an Impressive Comeback”
“She Understood the Assignment”
It’s the lack of attention to detail for me Recently, I heard a professional comment on the low quality of content delivered by another company. As this individual went down the lengthy list of issues that had to be addressed and resolved, my millennial brain was thinking “Oof, they did not understand the assignment.” InContinue reading ““She Understood the Assignment””
Market Positioning: Coffee’s Place in Your Daily Life
Anyone Can Be A Coffee Person, It Just Takes the Right Cup Whether it’s in Italy, El Salvador, or the USA, the world loves their coffee. If you ask a coffee lover how they take their morning cup of coffee, they’ll respond with pride. Certain flavors or additives seemingly have a cult following. You knowContinue reading “Market Positioning: Coffee’s Place in Your Daily Life”
Are You in the Wrong Room? Part 1: Twitter
What Did you Just Step Into? Have you ever accidentally walked into the wrong room? In my undergrad years, I would randomly end up in the wrong room. I attended a small, private university in which my classrooms consisted of anywhere from 3 students to 20 students. So, as far as campuses go, it wasContinue reading “Are You in the Wrong Room? Part 1: Twitter”
Can’t Relate: What Matters to Your Audience?
Like many, I have been ridiculed my whole life for a number of reasons, all of which are a level of petty only children can achieve. My peers always thought it was the most bizarre thing that I have never seen an episode of that one pineapple who lives under the sea. You’ve never beenContinue reading “Can’t Relate: What Matters to Your Audience?”
Heritage Writing Co. 